Fascinating Diamond

One-liner stat to show value we delivered

Fascinating Diamond

Transforming Fascinating Diamond’s
eCommerce experiences.

CLIENT
  • Fascinating Diamond
SERVICES
  • Strategy & Growth Consulting
  • Headless eCommerce on Experro
  • ASP.NET to BigCommerce Migration
  • B2C Jewelry Specific Features
  • ERP/PIM/POS Integrations
  • Custom Products & Checkout
  • AI Search & Merchandising
Integrations
  • Affirm
CASE BRIEF

Fascinating Diamonds, 1 New York based online jewellery store, faced significant challenges with their outdated website. The site had a clunky user interface, slow loading times, and lacked mobile responsiveness, leading to high bounce rates and a poor user experience. Their outdated design and limited functionality were impacting their ability to attract and retain customers in a competitive market.

Fascinating Diamonds  needed a streamlined and organized website structure to effectively showcase their diverse range of products, from vintage and unique jewelry to custom pieces and occasional gifts.

1Center + Fascinating Diamond

142%

Yearly Revenue
Increased

30%

Conversion
Increased

182%

Conversion rate

28%

Decreased Phone
Conversation

Transforming Our Online Presence with Expertise

“Working with the 1Center team has been a true pleasure, and we look forward to continuing our successful partnership in the future.”

Ritu Shah
Ritu ShahMarketing Director

Results

1Center undertook a comprehensive redesign of the Fascinating Diamonds e-commerce website. The redesign focused on delivering a modern, sophisticated interface that aligns with the brand's luxury positioning. Key enhancements included improving mobile responsiveness and reducing loading times to create a seamless shopping experience. The new design featured a clean, visually appealing layout with intuitive navigation, advanced search functionality, and personalized product recommendations.

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